Rare Munich opportunity: Hotel cluster near Theresienwiese!
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Theresienwiese within walking distance -
Events throughout the year
Description
A rare opportunity for investors and operators is emerging in the immediate vicinity of the Theresienwiese:
An established hotel cluster is being offered in an asset deal without an operator. This gives the buyer maximum flexibility for future direction – from new leasing and rebranding to integration into an existing brand or operator platform.
The cluster currently has 120 rooms/keys in operation and offers an additional expansion reserve for up to 20 more rooms – thus the capacity can be expanded to up to 140 rooms/keys (implementation depends on planning/authorities/project development).
It is precisely this combination of established operations and clear upside potential that creates maximum strategic freedom: change of operator, rebranding, brand integration or a proprietary concept.
The product mix is particularly attractive: 40 rooms in the 4-star segment (modern comfort/design product) and 80 rooms in the 3-star segment (established city product). This covers a broad demand from the business, city, leisure, and event segments and allows for flexible marketing within a single location.
The hotel complex spans three plots of land with a total area of approximately 1,150 m² and consists of a five-story front building and a four-story rear building. Twelve parking spaces are available in the hotel's underground garage.
The central Munich city center location offers excellent connections to public transport and the most important urban hubs – a clear advantage for business and leisure travelers. At the same time, the proximity to the Theresienwiese (Oktoberfest grounds) ensures exceptionally strong demand for events and thus sustainably high attractiveness as a location.
Please contact us for more information!
Features
Object / Transaction
Hotel cluster in Munich city center, within walking distance of the Theresienwiese.
Asset deal (excluding operator)
Introduced to the market, family business
Room / Product mix
120 rooms/keys currently in operation
Product mix: 40 rooms (4-star segment) + 80 rooms (3-star segment)
Expansion potential: up to +20 rooms, potentially up to 140 rooms/keys (depending on planning/authorities/project development)
Property / Building
3 plots of land, totaling approx. 1,150 m² of land area
Total area (including ancillary areas): approx. 3,669 m²
Building structure: Front building 5 stories, rear building 4 stories
Parking: 12 parking spaces in the building's own underground garage
Location / Public Transport
Excellent public transport connections: Schwanthalerhöhe underground station (U4/U5), Theresienwiese underground station (U4/U5)
Tram Holzapfelstraße / Hermann-Lingg-Straße: 18/19/29 (+ N19)
Hackerbrücke S-Bahn station easily accessible
Event location with international appeal: Oktoberfest, Spring Festival, Tollwood Winter Festival
Location
Munich - City Center
The location benefits from one of the most robust demand structures in the Munich hotel market: directly adjacent to the Theresienwiese, a large-scale event area with international appeal. This micro-location combines recurring major events, seasonal crowd-pullers, and the basic demand of a city center location – thus creating a diversified demand base from the event/leisure, city, and business segments.
The key demand highlight is the annual Oktoberfest, which transforms the area into a Europe-wide hotspot for hotel stays. During this period, exceptional market conditions regularly arise in terms of occupancy rates and price levels in the surrounding region. The event calendar is further enhanced by the Munich Spring Festival (the "Little Oktoberfest"), which provides an additional peak period in spring. In winter, the Tollwood Winter Festival, with its direct visitor traffic, particularly boosts weekend and city-center demand.
Munich is also a prominent business and conference location: business trips, meetings, and event-related stays stabilize demand even outside of peak event periods and ensure a favorable smoothing of occupancy throughout the year. Overall, this creates a location profile that combines short-term peaks (events) with predictable baseline demand (business/city).
Another advantage of this location is its excellent public transport connections: Guests can reach the Schwanthalerhöhe underground station (U4/U5) in just a few minutes' walk, and – depending on the route – also the Theresienwiese underground station (U4/U5). In addition, the nearby Holzapfelstraße and Hermann-Lingg-Straße tram stops, served by lines 18/19/29 (and N19), provide quick and direct connections across the city's main thoroughfares.
For regional and long-distance travel, the S-Bahn (suburban train) at Hackerbrücke station is easily accessible. The Theresienwiese (Oktoberfest grounds) is within walking distance – ideal for event attendees and experiencing strong year-round demand.
Other Information
Heating type: Central heating
Fuel/Energy source: Gas
- Purchase price:
- 59.000.000 €
- Commission:
- 2.98% of the notarized purchase price
- Total area:
- approx. 3.800 m²
- Usable area:
- approx. 3.800 m²
- Type:
- Hotel property
- Condition:
- well-maintained
- Available from:
- by appointment
- Number of floors:
- 5
- Elevator:
- yes
- Features:
- Upscale
- Listed building:
- no
- with basement:
- yes
For sending a detailed exposé with a detailed description of the property as well as plans and more, please enter your contact details here.